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I blame myself for this…The fitness industry is to blame…

It’s that time of the year again…

I also want to address a problem that many don’t talk about in the fitness industry. There’s talk in the fitness industry of how 92% fail their fitness goals by the end of January. It’s my fault. I hate this statistic. I want all of you to be successful whether you train with us or train somewhere else. I feel it’s the fitness industry’s fault for this alarming statistic.

I blame myself for this…The fitness industry is to blame…


Remember the show the Biggest Loser? By the way, that was a horrible show. Many of the contestants gained the weight back after.  I think it really hurt the fitness industry and hurt North America’s perception of fitness. It did a lot of damage on promoting an all or nothing approach.

Many trainers, including myself, have piggy backed off the Biggest Loser by offering weight loss challenges. It being the New Year, there’s an abundance of challenges out there with different levels of experience and support.

Some challenges are basic where you complete your initial weigh-in and final weigh-ins. Some offer more levels of support. Most challenges also give you a cookie cutter meal plan and wish you good luck. I feel this does more harm than good, and really sets people up to fail…

The goal of most challenges is typically to lose the most amount of weight in a set period, which I have mixed feelings about.

Having gone through the process of gaining and losing weight, I have a greater understanding of the frustrations some of you may have in trying to lose weight. We all want it fast and easy. I’ve been there and it’s still a day to day battle. I have my comfort foods too!


I hate and love challenges…. I think challenges are great because they get people motivated. However, there are some drawbacks too…

My Concerns for 21 day, 28 day, 6 week, 90 day Challenges

1) Having a Set start date and end date with Nutrition: Don’t get me wrong. Challenges are a great opportunity to kick start and motivate people to become active or help our current clients with reaching their goals. However, sometimes there’s this expectation to reverse 5, 10, or even 20+ years of inactivity in only 4 to 6 weeks.  It’s overwhelming to embark on a long-term fitness program especially if you haven’t been active for a while. 4 to 6 weeks is easier to commit to. I love challenges for that purpose, BUT fitness and nutrition realistically do not have a set start and end date. It’s horrible when you gain the weight back after a 21 day or 30 day challenge. Being healthy and fit is a 365 day challenge, a life long challenge, not just a 4 week or 6 week challenge.

2) Trying to Out-exercise Your Nutrition: I’m guilty of this! I tried to out exercise my nutrition. When I was 45 pounds heavier a couple of years ago, I was still working out 5 to 6 days a week. It really didn’t matter how many days a week I was working out, as my nutrition wasn’t dialed in. By the way, if you’ve been working out 0 days a week for the past year or several years, do not start working out 5 days a week! To go from 0 to 5 days a week is extreme! Your body will hate you… Start with 2 to 3 days a week. And remember to allocate time each week to plan your meals out!

3) Lots of Misinformation on Fitness and Nutrition: You’ll see the next fad diet in magazines, on tv, and/or on social media, which all claim to give spectacular results. I’m sure you’ve heard of some of them: Keto, intermittent, Atkins, South Beach, and so forth. Do they work? Yes! They work, but you have to be prepared to be on the ‘diet’ long term and perhaps lifelong, or you’ll gain the weight back.

Due to my my concerns for challenges, I went back to the drawing board….There’s no place out there offering this new hybrid program.

I’ve come up with our 6 Week Fitness and Nutrition Coaching Reset Program​.​ It’s more than just a challenge, that I’m calling it our non-challenge program.

I’ve combined our two main programs, personal training and nutrition coaching, in order to provide you with a complete body transformation program!

Having gone through my own transformation, I realized there was a missing link. I discovered Nutrition Coaching. This program has helped me lose over 45 pounds, and has also helped our clients see amazing long lasting results.

“The 6 Week Fitness and Nutrition Coaching Reset is a behavior modification program which includes developing habits to carry on through the year.”

This is the same program that has helped me lose weight and keep the weight off.

It also comes with a ton of education, support, accountability, and more!

We want you to be far more knowledgeable on nutrition than the average person. We want you to develop lifelong skills and see lifelong results.

You’ll receive weekly group nutrition coaching and the opportunity to work with our Nutrition Director, at a fraction of the cost of what she charges for 1-on-1 coaching. You’ll also work with a personal trainer in an intimate setting so that you receive interaction and attention from your personal trainer, as opposed to training in a large group of 12 to 25+ people. 😊

Registration ends next week on Thursday, January 17! Program Starts the Week of January 21st!

​Details here: 6 Week Fitness and Nutrition Reset Program

Sammy Noh

Chief Fun Officer

Bsc. Kinesiology

 (604) 996-1111

6 Week Fitness and Nutrition Reset Program Info​​